With technology moving forward and people being online more and more often, your prospective clients are most likely to find you online first before they even talk to you.
When you meet a prospective client, you can sell your business to them, hand them a freebie or a business card…that is how you will make that sale. However, these days, people go the online route. Whether it may be that they asked for suggestions on Facebook, word of mouth, etc. People will first look you up on Google or Facebook – even on Instagram! From that first impression they will already form an opinion about your brand/business and choose whether they like what they see or not.
That is why brands are so important. Think about it as your online business card, your online freebie.
Let’s take a look at the important ways a strong brand impacts your business:
1. Branding improves recognition
One of the important elements of your brand is your logo, if not the most important. It’s who you are and what you will base your branding on. When people see that giant “M” from McDonald’s they know it’s McDonald’s before reading the word “McDonald’s” on their signage. You already crave a Big Mac when you see that sign. That is how branding works. Your client should want to know more about your business upon seeing your branding.
2. Branding Creates Trust
A professional appearance builds credibility and trust. People are more likely to trust/use brands if they appear legitimate. If you can see a logo was drawn in Paint and the descriptions, contact details etc. aren’t filled in, and the adverts look scruffy and inconsistent to the brand, will you really feel at ease to pay them money for a product or service?
3. Branding Inspires Employees
Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.
4. Branding Generates New Customers
Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is a lasting impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.
The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.
So if you want to take your business further, start with your brand. On that note, make sure to choose someone who understands your business and understands you, going with the cheapest option is not always the best option, read more about if it’s really worth going with the cheapest quote here.
If you are saying “Yes, I need to get started on my brand!”, please do contact me for a quote and we will take you on your own brand journey.
If you have any questions or comments, please leave us a comment. Just want to say ‘hi’? The comment section is waiting and we will reply!